We introduce you to Javier Reyes. Founder of rrres, a design studio focused on 4 crafts – wool rugs, cotton textiles, palm leaf sculptures, and clay pieces – all handmade by local artisans, with geometric and abstract shapes, which are Javier's interpretation of the relationship between the past and present of Latin American culture. The studio has been featured in the design store at MOMA, in the New York Times, and Dwell.
Originally from the Dominican Republic, Reyes moved to Barcelona, where he stayed for about five years. It was a crucial and formative moment for rrres because it gave him a new perspective that sparked his passion for substantial design and the exploration of his own identity. “Being present in a place so different from where we were born can awaken a certain curiosity or the need to discover more – what is my identity and what is the story behind the place I come from.”
The word rrres means nothing, reflecting Javier's conviction that the essence of the project lies not in promoting the brand but in the transformative work behind it. Rrres is not just a brand: it is a testament to the power of collaboration, valuing culture, and the lasting legacy of traditional craftsmanship.
Fearless in taking risks, with ambition and some uncertainty, Javier ventured through Mexico, a country full of artisans and communities that preserve ancestral traditions.
In Oaxaca, artisans often work in close-knit communities, reinforcing the importance of collective effort. Javier's unwavering vision and dedication to long-term collaborations have led him to work with younger generations willing to take risks and embrace change.
These traditional techniques transcend generations, although younger generations question the possibility of using their techniques and skills to create a sustainable future. Reyes' mission is to empower these new talents by showcasing the commercial potential of their work, going beyond mere artistic talent.
Javier's inspiration comes from his surroundings and the unique expression of Latin American culture. Javier draws inspiration from architectural elements, photographs, and the unlikely nature of street patterns. His work captures the essence of Latin America through the eyes of someone who has lived in the Dominican Republic and Mexico, identifying common points that unite the characteristic diversity of these nations.
The creative process of rrres is a dynamic collaboration. The idea comes from Javier, but he spends much of the time learning and understanding the artisan's techniques and materials. He does not insist on imposing his ideas but solves problems within the constraints and limitations inherent to traditional practices, managing to respect and preserve them.
The Artist's Favorite Piece
Javier's favorite piece, exhibited during Design Week, is a testament to the soul and essence of rrres. The colorful palm tree and the rugs relate to each other, reflecting one another, with patterns and movements. It is a celebration of two techniques, two pieces of art that merge into a unique harmonious setting.
Discover more about the rrres studio at rrrrrr.es and @rrrrrr.es