In the thriving world of fashion, where trends often dictate norms, emerges a brand that refuses to conform. Shinkokyū, is a sneaker brand inspired by the mix of cultures and experiences of a decade-long journey across countries.
Founded by a young married couple, Miguel (a basketball player from Portugal) and Carolina (a fashion designer from Brazil), through joined passions have built a project that seamlessly merges comfort, quality, and the spirit of being unapologetically yourself.
“WEAR WHAT YOU WANT AND SHOW THE WORLD WHO YOU ARE”
Shinkokyū in Japanese means “deep breath”, which serves as a gentle reminder to embrace who you are and wear what you love. The brand lives by a simple yet powerful mantra: “wear what you want and show the world who you are”. Each design is a celebration of life’s vibrant chaos, and an appreciation to the beauty found in imperfections.
The brand launched in May 2021 with three initial designs. Since then, has put out t-shirts, socks and its latest drop, a line of candles. Shinkokyoū have created a community of die-hard fans that resonate with its free spirit and seek originality. It quickly became a favourite amongst names like Manu Rios, Kelly Bailey, André Lamoglia, Biel Juste and Joan Margarit.